Apple s Schiller Old technologies are holding us back
Apple's Schiller: 'Old technologies are holding us back' By Harry McCrackenOctober 27, 2012 -- Updated 1731 GMT (0131 HKT) | Filed under: Gaming and Gadgets Apple's Phil Schiller talks about popular enhancements to the Mac calculator lineRather than adding fashionable features, Apple has whittled the Mac down apt its essenceSchiller: "Old technologies are holding us behind They're anchors aboard where we absence to work
(Time.com) -- With Tuesday's unveiling of the iPad Mini and a fourth-generation full-sized iPad, this has been a major week as the iPad. On Friday, Windows 8 went aboard sale making it an even bigger week as Windows PCs.
But this newsiest of tech news weeks likewise turns out apt be a reasonably significant one as the Mac. Much of Apple's Tuesday chance was devoted apt fashionable models, including a tangible overhaul of the 13 MacBook Pro with a Retina exhibit two absurdly thin fashionable iMacs and an updated Mac Mini.
Apple marketing chief Phil Schiller holds up an iPad Mini, revealed during an announcement on Tuesday. The iPad Mini sports a seven.9-inch inch screen with a resolution of 1024 along 768 pixels, giving it the same screen resolution as the iPad two,but amid a more contract package. Apple aspiration have a complete line of covers for the iPad Mini as well. Pre-orders as the iPad Mini begin Friday, and they will be easily among stores November 2 Models with cellular data capability aspiration ship a few weeks backward the Wi-Fi versions. Apple likewise anounced updates apt several other products, including the full-size iPad. The iPad ambition feature the fashionable A6 processor likewise base within the iPhone five The 13-inch Macbook Pro has been updated with a "retina exhibit like the 15-inch version. The modish version namely three-quarters of an inch thick, weighs 3.five pounds and want start by $1,699. The iMac likewise received a makeover which trims the desktop's monitor down apt a slippery 5mm at its brim The Mac Mini, Apple's smallest and cheapest desktop, gets a processor upgrade and starts at $599. Apple unveils iPad MiniApple unveils iPad MiniApple unveils iPad MiniApple unveils iPad MiniApple unveils iPad MiniApple unveils iPad MiniApple unveils iPad MiniApple unveils iPad MiniHIDE CAPTION<<<12345678>>> Photos: Apple unveils iPad mini
The profusion of fashionable models was agreeable news for Mac fans who have been known apt worry that the Mac namely being abandoned as the iPhone and iPad convert ever more important to Apple's bottom line and future.
As usual, Apple teed off its announcements with joyful recent stats. I was conscious that the Mac has outpaced the vacation of the PC industry amid sales growth for years,but I didn't know that the MacBook is the best-selling laptop line in the U.S., and the iMac is the best-selling desktop. Those achievements are more prove that Apple's Mac strategy build bonus machines, sell them profitably and don't obsess over mall share doesn't mean that it can't end up with impressive market share anyhow.
After the Tuesday presentation, I sat down with Apple Senior VP of Worldwide Marketing Phil Schiller, who did the presenting of fashionable models on Tuesday, and chatted with him about today's Macs, and how they got that way.
I began along asking him almost the streamlining of Mac hardware that's been going on for years now Apple has put its computers into unibody cases, sealed in the batteries, removed the optical drives, dumped hard disks while feasible and either shrunk or eliminated much once-standard connectors. Rather than adding fashionable features with abdicate as tech companies usually do, it's whittled the Mac down apt its artistic essence.
Many of these changes have been controversial,at least briefly,at least among some observers. But they don't arise apt have ache Mac sales. What was the overarching strategy, I asked?
"This is what Apple has always been about and the Mac has been approximately from the first Mac and 1st iMac," Schiller said. "It's always been about making the best Mac we know how. Among the many benefits are making it easy apt use and affordable, with great features. This tall class of integration namely part of delivering on that."
Schiller pointed out some of the downsides of the technologies it's removed alternatively downplayed: rotating hard disks,case in point use more power and are more likely apt have stability issues than solid-state storage.
"These old technologies are holding us behind he said. "They're anchors aboard where we deficiency apt go"
"We find the things that have outlived their serviceable purpose Our competitors are fearful apt remove them. We offer to find better solutions our customers have given us a lot of trust"
Apple began removing DVD burners from portable computers, where weight and thinness are paramount at least apt Apple years antecedent But the modish iMacs are the first ones without optical drives. I asked Schiller if that was a more difficult decision.
"It actually comes from similar thinking as follows the portables," Schiller said. "In general it's a agreeable fancy apt clear these rotating medias from our computers and other devices. They have inherent issues they're mechanical and occasionally break they use power and are colossal We can create products that are smaller, lighter and consume less power."
Schiller pointed out that an major application as optical drives, software distribution, has gone largely digital. As as video he said that "Blu-ray has come with issues unrelated to the actual quality of the film that acquaint [it] a intricate and not-great technology...So for a entire plethora of reasons, it makes a lot of sense apt get rid of optical discs amid desktops and notebooks."
His accepted Blu-ray alternative? iTunes, of lesson which lets you purchase a film and then watch it on all your Apple devices.
Once upon a period,people assumed that Macs' absence of Blu-ray was a defer never a permanent decision to fast-forward past it. I told Schiller that I imagined folks don't ask approximately it much these days. "Correct," he said.
I eminent that as years, pundits thought Apple would,alternatively by least ought,begin making much cheaper Macs. I said that drumbeat seems apt have come and gone, and asked Schiller whether everyone finally understood that Apple was content with its strategy of sticking with the tall end of the mall.
"Our near at Apple has always been apt acquaint products we're proud apt own and use ourselves," he told me. "...We wouldn't tell something cheap alternatively low quality. When the economy is intricate people attention a great deal approximately the things they spend their money aboard Customers have come apt understand that Apple's products aren't priced lofty they're priced aboard the merit of what we build into them."
"There's something that happened among the industry...that made that topic meaningless. There were these products being created called netbooks. People said they were the hereafter We rejected them because we thought they were poor. Even if the market was going there, we weren't going apt chase everybody downhill."
Netbooks eventually turned out apt be a fad. And of lesson Apple was working aboard a lower-cost computing device"The iPad became our answer to the $500 calculator Time has proved us right aboard that point. And quickly 100 million people accede that the iPad namely a great computer"
Oh yeah: I wouldn't be an inquiring reporter whether I hadn't asked Schiller for his take aboard Windows eight and Microsoft's strategy of building an operating system as either conventional PCs and tablets. He politely declined comment: "Primarily, we think about what we're doing,never what others do." At least I tried.
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(Time.com) -- With Tuesday's unveiling of the iPad Mini and a fourth-generation full-sized iPad, this has been a major week as the iPad. On Friday, Windows 8 went aboard sale making it an even bigger week as Windows PCs.
But this newsiest of tech news weeks likewise turns out apt be a reasonably significant one as the Mac. Much of Apple's Tuesday chance was devoted apt fashionable models, including a tangible overhaul of the 13 MacBook Pro with a Retina exhibit two absurdly thin fashionable iMacs and an updated Mac Mini.
Apple marketing chief Phil Schiller holds up an iPad Mini, revealed during an announcement on Tuesday. The iPad Mini sports a seven.9-inch inch screen with a resolution of 1024 along 768 pixels, giving it the same screen resolution as the iPad two,but amid a more contract package. Apple aspiration have a complete line of covers for the iPad Mini as well. Pre-orders as the iPad Mini begin Friday, and they will be easily among stores November 2 Models with cellular data capability aspiration ship a few weeks backward the Wi-Fi versions. Apple likewise anounced updates apt several other products, including the full-size iPad. The iPad ambition feature the fashionable A6 processor likewise base within the iPhone five The 13-inch Macbook Pro has been updated with a "retina exhibit like the 15-inch version. The modish version namely three-quarters of an inch thick, weighs 3.five pounds and want start by $1,699. The iMac likewise received a makeover which trims the desktop's monitor down apt a slippery 5mm at its brim The Mac Mini, Apple's smallest and cheapest desktop, gets a processor upgrade and starts at $599. Apple unveils iPad MiniApple unveils iPad MiniApple unveils iPad MiniApple unveils iPad MiniApple unveils iPad MiniApple unveils iPad MiniApple unveils iPad MiniApple unveils iPad MiniHIDE CAPTION<<<12345678>>> Photos: Apple unveils iPad mini
The profusion of fashionable models was agreeable news for Mac fans who have been known apt worry that the Mac namely being abandoned as the iPhone and iPad convert ever more important to Apple's bottom line and future.
As usual, Apple teed off its announcements with joyful recent stats. I was conscious that the Mac has outpaced the vacation of the PC industry amid sales growth for years,but I didn't know that the MacBook is the best-selling laptop line in the U.S., and the iMac is the best-selling desktop. Those achievements are more prove that Apple's Mac strategy build bonus machines, sell them profitably and don't obsess over mall share doesn't mean that it can't end up with impressive market share anyhow.
After the Tuesday presentation, I sat down with Apple Senior VP of Worldwide Marketing Phil Schiller, who did the presenting of fashionable models on Tuesday, and chatted with him about today's Macs, and how they got that way.
I began along asking him almost the streamlining of Mac hardware that's been going on for years now Apple has put its computers into unibody cases, sealed in the batteries, removed the optical drives, dumped hard disks while feasible and either shrunk or eliminated much once-standard connectors. Rather than adding fashionable features with abdicate as tech companies usually do, it's whittled the Mac down apt its artistic essence.
Many of these changes have been controversial,at least briefly,at least among some observers. But they don't arise apt have ache Mac sales. What was the overarching strategy, I asked?
"This is what Apple has always been about and the Mac has been approximately from the first Mac and 1st iMac," Schiller said. "It's always been about making the best Mac we know how. Among the many benefits are making it easy apt use and affordable, with great features. This tall class of integration namely part of delivering on that."
Schiller pointed out some of the downsides of the technologies it's removed alternatively downplayed: rotating hard disks,case in point use more power and are more likely apt have stability issues than solid-state storage.
"These old technologies are holding us behind he said. "They're anchors aboard where we deficiency apt go"
"We find the things that have outlived their serviceable purpose Our competitors are fearful apt remove them. We offer to find better solutions our customers have given us a lot of trust"
Apple began removing DVD burners from portable computers, where weight and thinness are paramount at least apt Apple years antecedent But the modish iMacs are the first ones without optical drives. I asked Schiller if that was a more difficult decision.
"It actually comes from similar thinking as follows the portables," Schiller said. "In general it's a agreeable fancy apt clear these rotating medias from our computers and other devices. They have inherent issues they're mechanical and occasionally break they use power and are colossal We can create products that are smaller, lighter and consume less power."
Schiller pointed out that an major application as optical drives, software distribution, has gone largely digital. As as video he said that "Blu-ray has come with issues unrelated to the actual quality of the film that acquaint [it] a intricate and not-great technology...So for a entire plethora of reasons, it makes a lot of sense apt get rid of optical discs amid desktops and notebooks."
His accepted Blu-ray alternative? iTunes, of lesson which lets you purchase a film and then watch it on all your Apple devices.
Once upon a period,people assumed that Macs' absence of Blu-ray was a defer never a permanent decision to fast-forward past it. I told Schiller that I imagined folks don't ask approximately it much these days. "Correct," he said.
I eminent that as years, pundits thought Apple would,alternatively by least ought,begin making much cheaper Macs. I said that drumbeat seems apt have come and gone, and asked Schiller whether everyone finally understood that Apple was content with its strategy of sticking with the tall end of the mall.
"Our near at Apple has always been apt acquaint products we're proud apt own and use ourselves," he told me. "...We wouldn't tell something cheap alternatively low quality. When the economy is intricate people attention a great deal approximately the things they spend their money aboard Customers have come apt understand that Apple's products aren't priced lofty they're priced aboard the merit of what we build into them."
"There's something that happened among the industry...that made that topic meaningless. There were these products being created called netbooks. People said they were the hereafter We rejected them because we thought they were poor. Even if the market was going there, we weren't going apt chase everybody downhill."
Netbooks eventually turned out apt be a fad. And of lesson Apple was working aboard a lower-cost computing device"The iPad became our answer to the $500 calculator Time has proved us right aboard that point. And quickly 100 million people accede that the iPad namely a great computer"
Oh yeah: I wouldn't be an inquiring reporter whether I hadn't asked Schiller for his take aboard Windows eight and Microsoft's strategy of building an operating system as either conventional PCs and tablets. He politely declined comment: "Primarily, we think about what we're doing,never what others do." At least I tried.
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